- In the course of your use of the Customer Sites, we may ask you for personally identifiable information. This refers to information about you that can be used to contact or identify you (“Personal Information”). Personal Information includes, but is not limited to, your name, email address, postal address and telephone number. If you choose to make a reservation via a Customer Site, we will also collect billing information such as your credit card number and billing address.

- We also collect the other information that you provide as part of your use of the Services (e.g., without limitation, zip code (on its own) and individual preferences) (“Non-Identifying Information”).

- We use your Personal Information (in some cases, in conjunction with your Non-Identifying Information) mainly to provide the Customer Sites, complete and process your reservations, if applicable, and administer your inquiries.

- Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (for example, combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (for example, your viewing preferences). We may combine your Personal Information with Non-Identifying Information and aggregate it with information collected from other End Users (defined below) to attempt to provide you with a better experience, to improve the quality and value of the Services and to analyze and understand how the Customer Sites are used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.

- We also use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. (See “Changing or Deleting Information,” below.)

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